Corporate Social Responsibility

Hey everyone!

 

In our last English lesson we were talking about CSR - Corporate Social Responsibility. Today I am going to give you some information about.

 

There are different opinions about CSR, some think it helps to improve the reputation and profit margins for companies, others think it just costs money for businesses, while others think that businesses are doing it to help the environment and the society and on the other side some think it is just a marketing technique.

 

CSR has many different forms, both social and environmental. As an example to use fair trade goods to create products or to sell fair trade goods, to ensure that no animal testing occurs or to use less energy and fuel.

 

In my mind CSR is not an option for every business. Of course, it is a great idea, but there are companies which have to focus on core business. Small companies are not able to spend money on unnecessary frills like this. I totally understand this, but on the other side it is very well for big companies, as they have resources at their disposal.

 

In addition to that, CSR is the chance to find the best workforce. Companies think that CSR is essential in attracting and retaining talented employees. A lot of people say that they would prefer working for a company with a CSR policy, because thereby staff perception of a business can be improved and it also can help to motivate employees, like through community volunteering or fundraising activities.

 

All in all I think that CSR is a great opportunity to help focusing on how companies can build competitive advantage by adding social value to their activities.

 

Thank you for reading!

Yours,

Kristina